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Diploma in Retailing (DIR) | School of Management Studies (SOMS)

Programme Details

The Programme is of 32 credits comprising of 16 credits of theory courses and 16 credits Internship and Viva-Voce. There shall be three months of Internship. The Viva-Voce shall be conducted at the regional centers after submission of workbook- BRLT-005

Fee Structure: Rs 9000/- for full programme

Medium of Instruction: English

Duration of the programme:- Minimum 1 year and Maximum 3 Years; offered only July cycle of admission.

Admission Criteria

Category A–Direct Entry

  • 10+2 / equivalent based on merit of physically fit candidates. The student shall submit a demand draft in favour of IGNOU payable at New Delhi along with the duly filled in application form. The Regional Center shall conduct the interview on the spot to assess the physical fitness and merit of the student.
  • University provides reservation of seats as per Government of India rules

Category B – Sponsored Admission

The sponsor is allowed to nominate employees, who have passed 10+2/equivalent, from their Retail Organization. The sponsor will submit a letter on the company’s letter head issued by the competent authority along with an individual application form of the candidate nominated with the Programme fee through a Demand Draft drawn in favour of IGNOU payable at New Delhi.

Programme Structure:

Diploma in Retailing (DIR)

Course Codes Courses Credits
BRL-1 Overview of Retailing 04
BRL-2 Retail Marketing
and Communication
04
BRL-3 Retail Management
Perspectives and
Communication
04
BRL-4 Customer Service
Management
04
BRLT-5 Internship and
Viva-Voce
16
Total Credits 32

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