IGNOU Projects

IGNOU MBA MARKETING PROJECT | IGNOU MBA MARKETING SYNOPSIS | IGNOU MBA MARKETING REPORT

INTRODUCTION

Project is the core in all the IGNOU Courses. Project work is an application oriented academic activity and aims to sharpen your theoretical and quantitative skills through their application in the light of theoretical knowledge gained  while pursuing the various courses like IGNOU MBA MARKETING PROJECT.

Including IGNOU MBA MARKETING PROJECT is to provide you an opportunity to analyze   problems related to customers in a company, in a proper way. It improves your knowledge in a practical situation and to learn the art and science of conducting a study in a systematic way.

IGNOU MBA MARKETING SYNOPSIS and IGNOU MBA MARKETING REPORT is the most important segment for writing IGNOU MBA MARKETING PROJECT.

OBJECTIVES OF THE IGNOU MBA MARKETING PROJECT | IGNOU MBA MARKETING SYNOPSIS | IGNOU MBA MARKETING REPORT

Project Work is a learning experience which aims to provide students with the opportunity to synthesize knowledge from various areas of learning, and critically and creatively apply it to real life situations. Overall purpose behind the MBA MARKETING PROJECT is to study the concept clearly and in a defined way. It increases the basic knowledge about the topic and makes easier to learn and achieve an objective. We can find information about the topic from the newspaper, books, and online platforms.

This guide has been prepared to help you in doing a Project work by familiarizing you with its various aspects of IGNOU MBA MARKETING SYNOPSIS and IGNOU MBA MARKETING REPORT.

The following specific objectives to enable a learner for the IGNOU MBA MARKETING PROJECT :

  • Identify and formulate research problems
  • Write a good research proposal
  • Identify and use appropriate research design
  • Conduct scientific investigation in a systematic way
  • Collect and analyze the data
  • Learn to use appropriate statistical methods

PREPERATION/FORMULATION OF IGNOU MBA MARKETING SYNOPSIS AND IGNOU MBA MARKETING REPORT

The learners have to choose a particular area in which they are interested in. Then in consultation with the Guide, they have to select a particular topic for their project work.

The project proposal is an outline of the detailed work to be undertaken by the learner.

The following format can be followed for preparing the IGNOU MBA MARKETING PROJECT:

  • The Title of the Proposed Project
  • Background of the Study
  • Literature Review
  • The rationale of the Study
  • Objectives of the Study
  • The hypothesis of the Study If any
  • Research Methodology: Sample, Tests/Tools, Statistics to be used
  • References/Bibliography

Download IGNOU MBA MARKETING SYNOPSIS Sample

WhatsApp us

Topics for IGNOU MBA MARKETING PROJECT

MBA (Marketing) (SYNOPSIS: 8-12 PAGES, REPORT: 100-120 PAGES)

TOPICS (SAMPLES)….( AND IF YOU ARE LOOKING FOR SOME CUSTOMIZED SOLUTION? Our Team of Experts are happy to help You.)

  1. Marketing Strategies for Kitchen Appliances: Customer Perspective
  2. Consumer Buying Behaviour Towards Selective Electronic Home Appliances
  3. Consumers Attitudes towards Consumerism, Government Regulations and Consumer Responsibilities
  4. A Study of Tourist’s Satisfaction towards Tourism Products and Market
  5. A Study on Attitudes & Perception of the Consumers towards Green Marketing With Special Reference to Fertilizer Industry
  6. A Study to Analyze the Customer Preferences and Selling Practices of Life Insurance Products
  7. A Study on Consumer Attitudes towards a Model of Maruti Car
  8. A Study on Impulsive Buying Behaviour and Satisfaction towards Retail Outlet in Big Bazaar
  9. Customer Satisfaction Regarding the Service Quality of Departmental Stores
  10. Customers’ Perception & Satisfaction in Selected Indian Universal Banks
  11. Marketing Of Home Delivery System in Super Market with Special Reference to Problems and Prospects
  12. A Comparative Study of Financial Performance of Gold Loan Companies
  13. A Study of the Attitude of Investors and Brokers towards Investment in Mutual Funds
  14. A Study to Analyze the Financial Performance of Selected Infrastructure Companies in India

Preparation/Formulation of IGNOU MP (MBA) MS 100 (Marketing) Project Report/Dissertation/Thesis

The size of the project report depends on the nature of the theme of the project you have selected. However, it is desirable that the project report should be around 100 pages typed in double space. The report should be in A4 size sheet.

The Report should be in the following format.

S. No. Parts Description
1 TITLE The first page of the report should indicate the title of the project, name of the candidate, address, enrolment number and year.
1. Certificate
2. Acknowledgment
3. Table of Contents
2 INTRODUCTION This section will introduce the problem. It should be able to give an idea to the reader what the topic is all about, how did the topic emerge, and what made the researcher take up the topic. The introduction must contain the rationale and purpose of the research.
3 REVIEW OF THE LITERATURE Review of literature is a collective body of works done by earlier researchers and published in the form of books, journals, articles. It helps in generating ideas and developing significant questions for the research work.
4 SIGNIFICANCE The rationale for carrying out a particular project is explained here.
5 OBJECTIVE /HYPOTHESIS This will basically consist of the main objectives or purpose of the research. For example, to study the effect of family environment on the self-concept of the students. A hypothesis is also provided which is a tentative statement about the cause and effect relationship between the independent and dependent variables.
6 METHODOLOGY The methodology includes Sample, Tests/Tools, and Statistical Analysis. The size and nature of the sample will depend on the topic selected. Tests/ tools are to be selected based on the objectives of the research. The data collected with the help of the tests/ tools are then analyzed by using appropriate statistical techniques.
7 RESULT AND DISCUSSION The findings of the research after the statistical analysis of data are reported in tabular and graphical form. This is then discussed in the light of the existing research studies. The implication of the findings is also discussed.
8 CONCLUSION Under this heading, the learner has to conclude the findings of the research.
9 DELIMITATION Constraints and limitations of the research are mentioned here.
10 SUGGESTIONS Based on the research findings, the learner can give suggestions for further research in a particular area.
11 REFERENCES (APA STYLE) References have to be written in APA format. These should be alphabetically listed.

Who Can Be the Guide/Supervisor for IGNOU MBA MARKETING PROJECT?

The learner will require a Guide/Supervisor for carrying out the Project.

The eligibility criteria to be a Guide/Supervisor is as follows:

The learner will require a Guide/Supervisor for carrying out the Project.

The eligibility criteria to be a Guide/Supervisor is as follows:

a) From Study Centre/ Regional Centre/ otherwise direct can from Maidan Garhi also.

b) M.Phil/PhD. in Tourism management with a minimum of two years Undergraduate/Post Graduate teaching experience

Or

c) Master’s Degree in Tourism management with a minimum of two years experience at Post Graduate level.

Or

d) Master’s Degree in Tourism management with a minimum of five years of teaching experience at the Undergraduate level.

The student while submitting the synopsis should also submit the bio-data of the supervisor, duly signed by the supervisor (Refer to Appendix-I).

The learner will submit the synopsis along with the bio-data of the supervisor (wherever it is required), at the Study Centre/Regional Centre.

The Study Centre/Regional Centre will then send these synopses to the Discipline of Tourism Management, IGNOU, New Delhi for necessary approval.

There will be remuneration to the Supervisor/Guide for guiding each project. He/she can claim Project Guidance remuneration using a Pro forma (Appendix-II), after final submission of the project/dissertation of the learners at the Regional Centre.

For more related information read FAQs.

FAQs- FREQUENTLY ASKED QUESTIONS

Q1. What are the last dates for IGNOU MBA MARKETING Submissions?

Ans:

(JULY BATCH)

IGNOU PROPOSAL/SYNOPSIS: 30th September

IGNOU PROJECT REPORT/DISSERTATION: 31st May

(JANUARY BATCH)

IGNOU PROPOSAL/SYNOPSIS: 31st March

IGNOU PROJECT REPORT/DISSERTATION: 30th November

Q2. What are the criteria for submission of IGNOU MBA MARKETING SYNOPSIS?

Ans: The learner has to prepare the project proposal/synopsis and submit it at their Study Centre itself. The Program In-charge of the Study Centre will examine the proposals and give approval to it. Wherever modification is required, these will be conveyed to the learner and accordingly, the learner will resubmit it to the study center with necessary modifications.

The project proposal should be submitted in A4 size paper typed in double space along with a consent letter of the Guide (Appendix II) and the pro forma for approval (Appendix III). The learner is advised to retain a copy of the synopsis. Proposals not accompanying the above papers will not be considered for approval. Please submit a proposal before the last date of submission.

Q3. What are some important points to remember during submission of the IGNOU MBA MARKETING SYNOPSIS?

Ans:

Submit only one copy of the Project Proposal, and keep a copy with you.

IGNOU MBA MARKETING PROJECT should be written prominently on the envelope and should be submitted at the Study Centre.

Ensure the inclusion of the following while submitting the proposal:

Pro forma for Approval of Project Proposal duly filled and signed by both, the learner and the guide/supervisor.

Detailed Bio-data of the Supervisor/Guide duly signed by him/her (in the case where the Academic Counselor is not the Guide).

Consent letter of the Supervisor/Guide.

Synopsis of the Project

Q4. How many types of IGNOU MBA MARKETING REPORTS are there?

Ans:

Case/circumstance Study (Comprehensive): Including individual organizational problems and multifunctional area problem.

Inter-organizational Study: It is related to the inter-organizational study and focus on the management practices and Theory’s validation.

Field Study/ Project Proposal (SYNOPSIS): The Synopsis should cover all the important things in limited page (8 to 12) like the objectives, Research Methodology, instruments to be used, sampling, rational, observation, and objective analysis.

Q5. What will be the style of report writing?

Ans: The project should be creative and logical. Use simple words whenever possible and the language should be straight forward and Good. Avoid using abbreviation like (&, b/w, etc). The tense in the report matters a lot it should be present tense.

Q6. Minimum Marks to Get Pass?

Ans:  The total marks of the IGNOU MBA MARKETING PROJECT is 100. To get pass, we should obtain minimum 40% out of 100.

Author

IGNOU Project

WHY US ? Do remember project comes once in complete study period. Never take risk of dealing with fraud vendors selling the projects. We have many cases who has come to us after facing many problems due to cheap rates given by them!

Comments (50)

  1. Neeta
    May 24, 2016 Reply

    Hello,

    i am pursuing mba (finance) and need help in submission in my projocet,
    Can you please advise what type of assistance you can provide in this

    • IGNOU PROJECT
      May 29, 2016 Reply

      check your email

  2. R Dave
    June 6, 2016 Reply

    Hello,

    i am pursuing mba (Marketing) and need help in submission in my synopsis and project,
    Can you please advise what type of assistance you can provide in this

    • Ignou
      June 7, 2016 Reply

      check your email

  3. haider ali
    June 8, 2016 Reply

    Hi i am pursuing a post graduation in travel and tourism.. i need a help i have to submit a porject on a topic of marketing strategy adapted by travel houses :A case study on thomas cook

    • Ignou
      June 11, 2016 Reply

      CHECK YOUR EMAIL

  4. Aarti
    June 14, 2016 Reply

    Hello
    I m pursuing mba finance and I wants project of finance pls help me

    • Ignou
      June 15, 2016 Reply

      CHECK YOUR EMAIL

  5. Urvashi Verma
    June 15, 2016 Reply

    Hello Sir,
    I am pursuing MBA in HR and help me how to prepare synopsis

    • Ignou
      June 20, 2016 Reply

      CHECK YOUR EMAIL

  6. Divya Nagu
    June 17, 2016 Reply

    Hi i am pursuing a post graduation in travel and tourism.. i need a help i have to submit a porject on a topic of customer satisfaction towards retail outlet organised and. Unorganised

    • Ignou
      June 20, 2016 Reply

      CHECK YOUR EMAIL

  7. Divya Nagu
    June 17, 2016 Reply

    Pleasev send me project report on customer satisfaction towards retail outlet unorganise and organised retail outlet

    • Ignou
      June 20, 2016 Reply

      CHECK YOUR EMAIL

  8. Kainat
    June 25, 2016 Reply

    MARKETING STRATEGIES FOR KITCHEN APPLIANCES: CUSTOMER PERSPECTIVE
    I need full report on this..

    • Ignou
      June 26, 2016 Reply

      CHECK YOUR EMAIL

  9. Ranjan kumar Shrivastava
    June 28, 2016 Reply

    dear sir,
    i am really too much frustrated,I submitted 5 times of synopsis but every time it rejected for topic is already completed or old topic, kindly guide me sir, how can i successfully completed my project work.
    Thanks

    • Ignou
      July 7, 2016 Reply

      CHECK YOUR EMAIL

  10. Mamta Bharti
    July 26, 2016 Reply

    Hello
    I am pursuing MBA in HR. Please help me to guide in project synopsis and report.
    Thanks

    • Ignou
      July 27, 2016 Reply

      CHECK YOUR EMAIL

  11. Sureshkumar TV
    July 31, 2016 Reply

    Pls give mkting project synopsis and details.

    • ignouadmin
      August 1, 2016 Reply

      CHECK YOUR EMAIL EVEN SCAM FOLDER

  12. Sonam
    August 21, 2016 Reply

    I m pursing MBA in marketing and need project report on “marketing strategies of bsnl”. Plzz do help me in my project report.

    • Ignou
      August 22, 2016 Reply

      CHECK YOUR EMAIL EVEN SCAM FOLDER

  13. soham
    September 4, 2016 Reply

    i am doing PGDET. Please tell me about the project (MES 35) and its deadline. i want to know procedure too.

    • Ignou
      September 6, 2016 Reply

      CHECK YOUR EMAIL EVEN SCAM FOLDER

  14. Vishu
    September 6, 2016 Reply

    Hello,

    i am pursuing mba (marketing ) and need help in submission in my projocet ms-100
    Can you please advise what type of assistance you can provide in this

    • Ignou
      September 6, 2016 Reply

      CHECK YOUR EMAIL EVEN SCAM FOLDER

  15. Arti
    September 6, 2016 Reply

    Kindly give me ms-9, ms-10, ms-11 and ms-96 assignment or help in my assignment

    • Ignou
      September 6, 2016 Reply

      CHECK YOUR EMAIL EVEN SCAM FOLDER

  16. Arif
    December 27, 2016 Reply

    Hello,

    i am pursuing mba (Marketing) and need help in submission in my synopsis and project,
    Can you please advise what type of assistance you can provide in this

    • Ignou
      January 6, 2017 Reply

      CHECK YOUR EMAIL EVEN SCAM FOLDER

  17. Ashish Tiwari
    January 6, 2017 Reply

    Hi , i am pursuing mba (marketing, IGNOU). i want project sunopsis and project report in fmcg sector. kindly help me qith the same.

    • Ignou
      January 6, 2017 Reply

      CHECK YOUR EMAIL EVEN SCAM FOLDER

  18. Urmila
    September 29, 2017 Reply

    Hi, I have to submit the synopsis on the topic – effect of emarketing on hotels and tour operators today. Please tell me all the procedure to buy the project as soon as possible.

    • Ignou
      September 30, 2017 Reply

      CHECK YOUR EMAIL EVEN SPAM FOLDER

  19. Evugine
    January 16, 2018 Reply

    Can u send project topic about customer awareness to BSNL 3G SERVICE

    • Ignou
      January 17, 2018 Reply

      CHECK YOUR EMAIL EVEN SPAM FOLDER

  20. MRINAL
    June 21, 2018 Reply

    MARKETING OF TOURISM DESTINATIONS WITH SPECIAL REFERENCE TO GOLDEN TRIANGLE

    • Ignou
      July 13, 2018 Reply

      CHECK YOUR EMAIL EVEN SPAM FOLDER

  21. Ranjith
    October 9, 2018 Reply

    Effect on the marketing on hotel and tour operator

    • Ignou
      October 29, 2018 Reply

      CHECK YOUR EMAIL OR EVEN SPAM FOLDER

  22. Ramakrishna
    November 11, 2018 Reply

    Hi ,
    I am Pursuing MBA (Marketing) from IGNOU. I need assistance for project synopsis and project report.
    Can you please suggest and what are the timelines to submit project synopsis .
    Please share complete details and steps for the above at the earliest.
    Thanks.

    • Ignou
      November 11, 2018 Reply

      CHECK YOUR EMAIL EVEN SPAM FOLDER

  23. geetesh kumar
    November 20, 2019 Reply

    Hello Sir,
    I am pursuing MBA in Marketing and help me how to prepare synopsis.
    Please provide me SYNOPSIS asap .

    • IGNOU Project
      November 27, 2019 Reply

      CHECK YOUR EMAIL EVEN SPAM FOLDER.

    • avinash kumar
      September 24, 2020 Reply

      have u got synopsis

      • IGNOU Project
        October 19, 2020 Reply

        CHECK YOUR EMAIL EVEN SPAM FOLDER.

  24. avinash kumar
    September 24, 2020 Reply

    hi i want ms 100 marketing project
    please help me

    • IGNOU Project
      October 19, 2020 Reply

      CHECK YOUR EMAIL EVEN SPAM FOLDER.

Leave a comment

Your email address will not be published. Required fields are marked *