An MBA in Marketing has shifted to one of the most aspired degrees by students and employers. Marketing students study customer behaviour and create innovative products that customer will most likely want to buy. MBA Marketing consists of advertising, branding, market research, and marketing globally and online, among many other topics. IGNOU in collaboration with NIIT grants Executive MBA in Marketing Specialization electives in part-time mode. The program is part of the EMBA program offered by NIIT with the certificate provided by IGNOU. Nowadays more and more topics are connected with a list of MBA project topics in marketing and so on and but the MBA project topics in marketing should be chosen very precisely and sensibly.


The capacity to produce a good research topic is an important skill and task. The Guide may assign you some specific MBA Project topics in Marketing, but most oftentimes Guide requires you to select your topic of interest. When selecting Marketing Project topics, there are a few items that you will require to do:

1. Brainstorm for concepts and Opinions.

2. Pick a topic that will allow you to read and follow the research.

3. Assure that the topic is flexible and that material is easily available.

4. Describe your topic as a focused analysis question.

5. Examine  and read more about your topic.

Here are some good examples of Project topics in Marketing:

Marketing Strategies for Kitchen Appliances: Customer Perspective  
Consumer Buying Behavior Towards Selective  
Electronic Home Appliances  
Consumers Attitudes towards Consumerism, Government Regulations and Consumer Responsibilities
A Study of Tourist’s Satisfaction towards Tourism Products and Market  
A Study on Attitudes & Perception of the Consumers towards Green Marketing With Special Reference to Fertilizer Industry.  
A Study to Analyze the Customer Preferences and Selling Practices of Life Insurance Products.  
A Study on Consumer Attitudes towards a Model of Maruti Car.  
A Study on Impulsive Buying Behaviour and Satisfaction towards Retail Outlet in Big Bazaar.  
Customer Satisfaction Regarding the Service Quality of Departmental Stores.  
Customers’ Perception & Satisfaction in Selected Indian Universal Banks.  
Marketing Of Home Delivery System in Super Market with Special Reference to Problems and Prospects.  
A Comparative Study of Financial Performance of Gold Loan Companies.  
A Study of the Attitude of Investors and Brokers towards Investment in Mutual Funds.  
A Study to Analyze the Financial Performance of Selected Infrastructure Companies in India.    
A study to evaluate the banking service provided to SME customers by ICICI Bank   
A study on factors influencing the disconnection of landlines of BSNL  
A study on customer expectations, experience and satisfaction level towards services provided at two-wheeler exchange  
A study on the factors affecting dealer performance to evolve a strategy for increasing market share of Tata Indi-com in Chennai.  
A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd.   
A study to evaluate the banking services provided to SME customers.  
A study on trading behavior  of investors at Reliance Money.  
Expansion of Blackberry in the retail market through retail auditing, marketing, research and survey.  
Studying the influence of factors affecting the purchase behavior of customers towards Life Insurance products   
Measurement of Brand awareness and brand perception of Mobile Phone Company  
Impact of Brand Positioning on Consumer Learning and Brand Loyalty  
Marketing through social news and bookmarking sites  
Customer focus – A key to service marketing  
B2C Marketing strategies on Social Media  
A Study on Online Marketing  

How to Write MBA Projects in Marketing?

After selecting the topic of your choice, the length of the report and word limit is also plays an important role in project making. Your project report should contain 60 to 80 pages double spaced type pages and you should hold your project report to 20,000 words. The project should be creative and logical. Use simple words whenever possible and the language should be straight forward and good. Avoid using abbreviation like (&, b/w, etc). The tense in the report matters a lot it should be present tense.

However, 10 % validation is what you will get from IGNOU. Your project report must deeply explain the Research Methodology used and an aspect of future research. After this, the copy of the Project Proposal synopsis and certificate of originality suitably signed by both student and supervisor is also important.

Some students find making the MBA projects in marketing too challenging, we hope that the below-given advice will help you extensively:

  1. Stay Tactful in Deciding the Topic.
  2. Write Heads and title of your Pages.
  3. Make a great combination/amalgam  of Information and Creativity.
  4. Keep in thought about page limits.

The following format can be followed for preparing the MBA projects in marketing proposal:

The Title of the Proposed Project.
Background of the Study.
Literature Review.
The rationale of the Study.
Objectives of the Study.
The hypothesis of the Study (If any).
Research Methodology: Sample, Tests/Tools, Statistics to be used. 
References/Bibliography. is one of the educational support which helps the students who are studying MBA Marketing from IGNOU, to make their MBA Projects in Marketing as part of their curriculum.

Now you are provided with all the information regarding MBA Projects in Marketing. We hope the aforementioned article helps you. If you have any doubt, drop your queries below and we will get back to you as soon as possible.


IGNOU Project

WHY US ? Do remember project comes once in complete study period. Never take risk of dealing with fraud vendors selling the projects. We have many cases who has come to us after facing many problems due to cheap rates given by them!

Comments (2)

  1. vadla parshant
    December 23, 2019 Reply

    analysing and recommending marketing strategies for ngos for enhanced customer engagement

    • IGNOU Project
      January 11, 2020 Reply


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