Bachelor of Business Administration (BBARL) | School of Management Studies (SOMS)

The Programme is of 96 credits comprising of all compulsory courses with an Internship and On the Job  Training  in  the first, second and third year respectively. The programme is offered with modular approach as given below:

  • First Year—Diploma in Retailing (DIR)
  • Second Year—Advanced Diploma in Retailing (ADIR)
  • Third Year— Bachelor of Business Administration (Retailing) (BBARL)
  • Three months internship in the  first year  and  OJT  subsequently in  the  2nd  and  3rd  year.
  • A Viva Voce after submission of the Work-Book for BRLT5, BRLT9 and BRLT16
  • DIR &ADIR are only exit points.
  • Programme will be offered once in July every year.


  • Category A–Direct Entry
  1. 10+2 /equivalent. The student shall submit a demand draft in favor of IGNOU payable at New Delhi along with the duly filled in application form.
  2. University provides reservation of seats as per Government of India rules.
  • Category B – Sponsored Admission

The sponsor is allowed to nominate employees, who have passed 10+2/equivalent, from their Retail Organization. The sponsor will submit a letter on the company’s letter head issued by the competent authority along with an individual application form of the candidate nominated with the Programme fee through a Demand Draft drawn in favour of IGNOU payable at New Delhi.

Medium of Instruction: English

Duration: Minimum 3 years and Maximum 6 years; offered only July cycle  of admissions. 

Fee Structure: Rs. 27,000/- for full programme to be paid year wise @ Rs.9,000/- per year.

Programme Details:

Diploma in Retailing (DIR) (Ist Year)

Course Code Title of the Course Credits
BRL 1 Overview of Retailing4
BRL 2 Retail Marketing and
BRL 3 Retail Management
Perspectives and
BRL 4 Customer Service
BRL 5 Internship and
Total Credits 32

Advanced Diploma in Retailing (ADIR) (IInd Year)

Course Code Title of the Course Credits
BRL 6 Buying and
BRL 7 Store Operations-I4
BRL 8 Human Resources4
ECO 1 Business Organisation4
BCOA 1 Business
Communication and
AMK 1 Marketing4
BRLT 9 On the Job Training
and Viva-Voce
Total Credits 32

BBA (Retailing) (BBARL) (IIInd Year)

Course Code Title of the Course Credits
BRL 10 Buying and
BRL 11 Retail Operations and
Store Management-II
BRL 12 Visual Merchandising and Store
BRL 13 Customer Value
BRL 15 IT Application in
BRLT 16 Marketing12
Total Credits 32

Now you are provided with all the information regarding Bachelor of Business Administration (BBARL) programme . We hope the aforementioned article helps you. If you want any assistance related to this course like Solved Assignments, Projects, Help Books, Previous Paper Solutions, Guess Paper, drop your queries below and we will get back to you as soon as possible.


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